Another day! Another Adventure!
“Mini” has started a new advertising campaign to introduce to the public their whole new Mini Coupe. The name of the campaign is “Another Day! Another Adventure!”
The campaign is focused on the thing, that even cars with small engines have a character of a lion. There are three parts: Tuesday in Iceland, Sunday in Rio De Janeiro and Wednesday in Hong Kong.
All of the three mini-movies for a new Mini Coupe are made by a famous film director César Charlone who was nominated on Oscar for his work “City of God”!
Watch the video and enjoy the magic!