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  • Car rental customers are more likely to buy new cars than average customers

    Jul 04, 2013, 10:37
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    According to a recent research conducted by Enterprise Holdings, car rental customers are 55 percent more likely than the average consumer to purchase a new vehicle within six months of the rental. About 1.2 million new cars (out of 11.4 million retail sales) were purchased within 180 days of renting from an Enterprise Holdings brand. Therefore, Enterprise, National and Alamo customers purchased 1 out of 10 new vehicles that were sold last year.

    The highest purchase rates are accounted for replacement renters − customers who rent from neighborhood locations because their cars are in for body work or mechanical repairs. These renters are twice as likely as the average consumer to purchase a new car within six months of their rental, but customers who rented at the airport are also more likely to buy. The leaders are National’s airport customers, who are 45 percent more likely to purchase a new vehicle than the average American.

    As researchers say, this analysis confirms that, for many consumers, renting a car is truly an extended test drive and rental experience is highly influential in the purchasing decisions of potential car buyers.

    The research covered 23 million individual renters over a 12-month period. It strongly indicates that many car rental customers are using their rentals to experiment with new makes and models and to experience a vehicle before making a big purchase decision.

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