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  • Ferrari is called the world's most powerful company

    Feb 19, 2013, 08:48
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    Ferrari turned out to be the most powerful company in the world. Car manufacturer based in Italy managed to leave behind not only such brands as BMW, Mercedes-Benz, Volkswagen, Lexus and Audi, but such large corporations as Google and Coca-Cola as well. These data were provided in its report by Brand Finance company specialists.

    Companies' affluence was estimated based on the following standards: net profit, average revenue from every customer, spending on marketing and advertising. Besides, experts estimated customer loyalty to a brand. However, Ferrari's estimated value is lowest among the top 5 companies in the affluence rating: it is equal to 3.6 billion USD. Google Company, being second in the list, costs about 52.1 billion USD in its turn and Coca-Cola Corporation being third – about 34.2 billion USD.

    In October 2012 Interbrand company has made the list of the most expensive brands in the world. As a result, Toyota became first in the list estimated at 30.28 billion USD. In fact, Ferrari was 12th in that list.

    According to Ferrari Chairman Luca di Montezemolo, "It is always a pleasure to top any list and still more so when the competition includes some of the world's most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence".

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