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  • Las Vegas launches new tourist campaign

    Dec 14, 2011, 07:51
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    The entertainment capital of the world intends to increase tourist flow using aggressive marketing and new ad campaign. In the times of financial crisis people consume luxury goods including gambling less than usual, so new marketing campaign is meant for foreign tourists.

    And the best way to travel in best gambling city in the world – is with car hire Las Vegas. Current amount of foreign tourists equals 18% from the total number of tourists but Las Vegas is about to increase its share up to 30% during next decade.

    And it is pretty understandable why: foreign guests spend more money and they always need to spend the night somewhere. If international tourists will visit Las Vegas more often, total amount of visitors will grow up to 39 million per year. And any tourist has an opportunity for car rental Las Vegas services there.

    New aggressive ad campaign under the slogan “Whatever happens here, stays here” has already started and will last for 3 years. This slogan is aimed to emphasise exclusive Las Vegas character and to offer tourists unforgettable memories about this stunning city.

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