Welcome to our Privacy Policy. Your privacy and data security are of utmost importance to us.

This policy outlines how we handle our customers’ and potential customers’ information and ensures transparency regarding its processing and protection. Here, you will learn who controls your data and how you can reach us for any privacy-related matters. The policy details the types of data we collect, the individuals involved, our purposes for processing the data, and the legal basis for these activities. It also explains how long we retain your personal data and the criteria used for determining these periods. You will discover whether and how your data might be transferred internationally, including the safeguards in place.

Furthermore, the policy identifies which third parties might receive your data and under what conditions. We provide an overview of the security measures we implement to protect your data from unauthorized access, disclosure, alteration, or destruction.

Finally, we outline your rights regarding your personal data, including access, rectification, erasure, restriction of processing, data portability, and how to exercise these rights.

We are committed to safeguarding your personal data and ensuring compliance with applicable data protection laws. For more detailed information, please refer to the respective sections of our privacy policy.

This Privacy Policy can be retrieved, saved and printed out at any time. We have a separate Cookie Policy. The principles described in this policy applies on personal data processing using our internal resources, such as information systems, social networks and websites:

www:
https://www.bookinggroup.com, https://www.economybookings.com

Facebook:
https://www.facebook.com/Economybookingscom

Instagram:
https://www.instagram.com/economybookingscom/

LinkedIn:
https://www.linkedin.com/company/booking-group-ltd

Twitter:
https://twitter.com/economybookings

Google My Business:
https://business.google.com/dashboard/l/17411268715055692124?gmbsrc=ww-ww-ot-gs-z-gmb-l-z-h~z-ogb-u

Application:
From any kind of iOS or Android smartphone, you can easily and quickly book a vehicle with the EconomyBookings App.

The controller responsible for processing your personal data is SIA "Booking Group Corporation".

Registration number:
40103394295

Registered office:
Meistaru Street 1, Valdlauci, Kekava parish, Kekava district, LV-1076, Latvia.

If you have any questions regarding the processing of your personal data or your rights relating to data protection, please contact:

Email:
[email protected]

Address:
Meistaru Street 1, Valdlauci, Kekava parish, Kekava district, LV-1076, Latvia.

Cookies

Our website, email messages and advertisements may limitedly use “cookies“ in order to provide you better services. It allows us to know which parts of the website people have visited and to recognize them when they return to our site. But these "cookies" do not contain the user's personal or credit card information.

Essential cookies

These cookies are essential as they enable you to move around the website and use its features (for instance, they allow you to access secure areas of the website). Without these cookies, services you have requested (such as the use of the shopping baskets or access to your orders) could not be provided.

Functionality cookies

These cookies remember the choices that you have made on the website (such as the different searches you have made) and provide enhanced, more personalized features. They may also be used to provide services you have requested (such as receiving push notifications). These cookies cannot tell us how you move around other websites, only this website.

Advertising and Tracking

These cookies are used to deliver advertisements and user experience on the website that is more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of an advertising campaign.

User interactions

These are cookies that are set only in case of user interactions

We collect and process information you as our customer or potential customer provide to us. However there is information we may collect automatically or receive from other sources as well and use it combined with the information you provided. In general we may collect and process the following types of personal information:

• identification data – full name, date of birth, personal identification number, identification document data;
• contact information – phone number, e-mail, correspondence address, communication language;
• payment information. We collaborate with third-party service providers to facilitate payments. These service providers share payment information with us to help manage and process your reservation;
• driver's license number and expiration date;
• vehicle rental information, including the location of where the vehicle is rented, date of rental, type of rental and your preferences;
• your location if you allow us to see your current location to help us find the nearest reservations available;
• information about service use habits, allowing us to perform customer research measures regarding your behavior to analyze this information for business development purposes;
• data obtained and/or created observing the measures provided by regulatory enactments;
• communication data collected when you visit our office, e-mail, information and other means of communication, e.g. social media, data obtained when you visit our websites or communication channels. These data are being collected only through a website. Marketing channels only routes the traffic to a website processing data obtained at the website, but not obtaining data on our behalf;
• data related to services you used, e.g. fulfilment or non-fulfilment of contracts, performed deals, use of the website, concluded and expired contracts, submitted applications and complaints, service payments;
• data regarding the habits, preferences and satisfaction (like service use activity, used services, personal settings, answers to the questionnaires, customers’ satisfaction, etc.);
• IP address, the date and time you accessed our services, the hardware, software, or internet browser you used, and info about your computer’s operating system like application versions and your language settings;
• information provided by social media providers. When you connect your user account to your social media account, it might initiate data exchanges between us and the social media provider. You always have the option to decline sharing that data;
• information about other individuals you provided to us, such as emergency contact information. It is important to clarify that you are responsible for informing any individuals whose personal data you have provided to us. They should be made aware that you have shared their information and understand how we will use it, as outlined in this policy;
• cookie data. We may also obtain information about you to display more relevant ads, such as additional cookie data provided to us by our social media partners. Please see our Cookie Policy for more information;
• data about participation in games and events arranged by us (like obtained points, prizes won within the games or events, etc.).
• travel document details (e.g., driver's license number, passport number, issuance/expiration dates, and nationality).
• booking and service information, including the location of service (e.g., car pick-up point or departure/arrival airports), dates of travel, type of service (car rental or flight), and your preferences (e.g., vehicle class, meal preferences, or seat selection).

We use Hotjar on our website(s) and/or app(s) in order to better understand how our users interact with our services and to optimize our services and user experience.

Hotjar allows us to visualize user interactions that helps us better understand our users’ experience to improve our services by identifying issues and friction points. To provide these services, Hotjar uses first-party cookies and other technologies to collect personal data on our users’ behavior, and their devices on our behalf. This may include personal data like online identifiers (e.g. device's IP address, user ID), identification data (e.g. name, email address, only if we explicitly collect it), technical data (e.g. device type and screen size, browser information), geographic location (country only), behavioral data (interactions with our website/app such as clicks, taps, scrolls), and any additional personal data that may explicitly submit through Hotjar.

Hotjar may reuse this personal data to develop and improve tools and services for us and our users.

For further details, please visit Hotjar’s Trust Portal and Privacy Policy.

We use the information we collect from you or about you to provide you with our services and also for the following purposes:

• to provide you with our services, administer and assist the transactions that you request, such as booking and renting motor vehicles. We transfer the necessary details to the company that provides your car. That company is our partner;
• to carry out our business activities (including for the provision of services, regular customers’ management programs, verification, maintenance and development of the system, communication with you, protection of our interests, customers surveys, market analysis statistics, identity verification, marketing activities);
• to provide you our customer service, for example, to help you make a booking or to reply to any queries you may have before, during or after your booking;
• to create and maintain your user account on our platforms with personal settings and preferences. It also makes it easier to make future bookings;
• to communicate with you by phone, email or SMS:
• − responding to, and handling any requests you have made
• − emailing you a reminder about a booking you didn’t finalize, to see if you need our help
• − sending you other material related to your booking, such as how to contact us (or another company) if you need help during your booking
• − sending you a summary of your previous bookings
• − sending you other administrative messages, which may include security alerts, even if you don’t have an upcoming booking
• to assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services;
• to compile statistics and analysis about our customers' use of our websites, products and services;
• to train our colleagues and make sure we provide you’re the best service we may record phone calls and/or allow other staff to listen in to them. We automatically delete recordings after a specified time, unless we have a legitimate reason not to (if we think there’s evidence of fraud, for example).
• to share your information with third parties in order to prevent fraud and protect our business interests and rights, privacy, safety and property, or that of the public. We will do this to collect unpaid bills, to avoid liability for penalties You incur (e.g. traffic citations) and for claims processing purposes.
• to develop a profile of you and your interactions with us so that we can provide tailored offers , opportunities and services that may be of interest to you;
• to provide invoices and administer accountancy;
• to send you certain promotional or targeted marketing communications, opportunities and services that may be of interest to you.
• to send you text messages in order to provide you with time-sensitive communications related to your transaction (e.g., construction delay at airport branch), extended rental opportunities, customer experience surveys, marketing promotions such as coupons, discounts, last-minute specials or loyalty and rewards information.

• for the purposes listed in previous section’s list “I”, the legal basis for processing personal information is that it is necessary for the performance of a contract, specifically to finalize and administer your reservation;
• for the purposes listed in previous section’s list “II”, the legal basis for processing personal information is our legitimate interest (or that of third parties) to provide and improve services, as well as to prevent fraud and other illegal acts;
• for the purposes listed in previous section’s list “III”, the legal basis for processing personal information is fulfillment of legal obligation provided by legal enactments;
• for the purposes listed in previous section’s list “III”, the legal basis for processing personal information is your consent.

We work with two systems allowing communication personalization with our users within the frames of our channels. Automated decision-making does not take place on our websites. If we utilize automated processes for personal data that lead to legal effects or similarly significant impacts on you, we will ensure that all necessary measures are in place to safeguard your rights and freedoms. These measures include your right to request and obtain human intervention, ensuring that your interests are adequately protected.

Every time you visit our website, we automatically collect data and information from your device's system and store it in so-called server log files. This data is information that relates to an identified or identifiable natural person (here: website visitor). The data is automatically transferred by your browser when you visit our website. This includes the following information:

• Time of accessing our website (request to the host provider's server),
• URL of the website from which you accessed our website,
• The operating system you are using,
• Type and version of the browser you are using,
• IP address of your computer.

The purpose of this processing is to make our website accessible from your device and to enable our website to be displayed correctly on your device or in your browser. The data is also used to optimize the website and to ensure the security of our information technology systems.

The data is used for statistical purposes. The statistical analysis of user behavior enables us, among other things, to react and optimize our offer as well as to identify security-relevant incidents. Processing for statistical purposes does not result in personal data but aggregated data. These results or the personal data are not used in support of measures or decisions regarding any particular natural person.

Personal data will only be processed as long as such processing has a legal ground. The storage period may be based on a contract, consent, our legitimate interests or the applicable regulatory enactments (for example, laws on accounting, extinctive prescription, civil rights, etc.).

We will share your information with

• rental car provider - we are required to send your information to the rental car provider you have booked a rental car services with so that the rental car provider knew who you are and when you are going to use car hire services;
• our affiliates (“Affiliates”) for the purpose of providing the transactions you have requested and (with your consent) for marketing purposes;
• government authorities;
• our service providers and business partners . We will share your information with third parties, such as:
• - payment, administrative and technical support providers or our insurance replacement, corporate rental or other customers or partners to facilitate the rental transaction and rewards programs,
• - companies who conduct customer research or satisfaction surveys on our behalf,
• - communication providers which send email and other marketing and service-related communications to you on our behalf,
• - customer support providers, such as the provider of our live chat feature, in order to provide you customer service,
• - debt collection providers and claims processors,
• - analytics and technology providers for location-based services and to analyze, enhance and manage our data in order to provide, maintain, and improve our services,
• - our advertising and marketing partners and third-party media properties, including social media sites, with whom we share aggregated or de-identified information about our customers, to allow them to send targeted advertising messages on our behalf (subject to confidentiality agreements as appropriate).
• social media widgets. Our websites may include social media features, such as Facebook, Instagram, and Linkedin button. These features may collect your IP address, pages you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

We offer free apps for a range of mobile devices, as well as versions of our regular website that have been optimized for mobile and tablet browsing. They collect and process your personal data in much the same way as our other platforms do, and they also allow you to find local rental cars based on your current location.

If you agree to it, we can send ‘push’ notifications straight to your mobile device, so you don’t miss important information about your booking. And, if you let us access your device’s location or contact details, we can provide extra services if you request them. Your mobile device will have instructions on allowing push notifications and giving us access to this kind of data.

To give you a better service and more relevant marketing, we may use something known as ‘cross-device tracking’. This just means we look at the way you use our platforms on more than one device: we could, for example, combine data from multiple devices.

To make sure you find deals that are more likely to interest you in our newsletter, we look at the searches you make and the services you book on multiple devices once you’ve signed in to your user account. If you don’t want us to do this, just sign out before you browse, or unsubscribe from our newsletter.

Cross-device tracking can also mean that when you’re using one device, you may see personalized advertisements from lots of different companies, based on your activities on linked devices. The NAI (Network Advertising Initiative) should stop this happening if you opt out of the NAI behavioral advertising program (our Cookie Statement gives you the link you need, under “It's your choice: Opting in and opting out”). Please note: simply signing out of your user account won’t stop this happening.

We operate globally. The information we collect from you, as outlined in this policy, may be accessed from, transferred to, or stored in countries with different data protection laws than those of the country where you initially provided the information. These activities can include dealings with the rental car provider at the location where you rent a car, outsourcing of services to external providers located outside the EU and/or processing the data outside the EU (e.g. cloud computing, web-services, call center support, claims processors).

According to the GDPR, such transfers are allowed when:

• The European Commission has determined (“adequacy decision”) that the destination country, territory, sector, or international organization ensures an adequate level of data protection. These are known as "adequate jurisdictions”.
• We take the necessary measures to provide appropriate safeguards, such as by including specific European Commission-approved standard contractual clauses.
• In the absence of an adequacy decision or appropriate safeguards, transfers are allowed under specific circumstances (“derogations for specific situations”), including, but not limited to explicit consent from the data subject, after being informed of the potential risks.

We shall only transfer personal data to recipients offering an adequate level of data protection. In these situations, as may be required, we make contractual arrangements to ensure that your personal data is still protected in line with EU standards.

As a data subject under the GDPR, you have the following rights regarding your personal data:

• Right to Access: You have the right to request access to your personal data that we hold, including information about how your data is processed and the purposes of processing.
• Right to Rectification: You have the right to request the correction of any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain conditions, such as when the data is no longer necessary for the purposes it was collected, or if you withdraw your consent.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances, such as when you contest the accuracy of the data or object to the processing.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit those data to another controller without hindrance from us.
• Right to Object: You have the right to object to the processing of your personal data based on our legitimate interests, direct marketing purposes, or processing for research or statistical purposes.
• Right to Withdraw Consent: If we process your personal data based on your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to be Informed: You have the right to be informed about the collection and use of your personal data, including the purposes of processing, data retention periods, and who it will be shared with.
• Automated Decision-Making and Profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you. You have the right to obtain human intervention, express your point of view, and contest the decision.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal data violates the GDPR.

For enquiries of this kind, please contact [email protected]. Please note that we must ensure that such requests are actually from the person concerned. We will respond to your request within one month of receiving it. If we are unable to comply with your request within this period, we will inform you of the delay and the reasons for it. Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a data protection supervisory authority – Data State Inspectorate.

Withdrawal of consent

You can easily withdraw any consent given at any time with effect for the future, without affecting the lawfulness of any processing which took place before the consent was withdrawn. Just click the “unsubscribe” link in any email or email to [email protected].

We protect our website and other systems with technical and organizational measures to prevent unauthorized persons from losing, destroying, accessing, modifying, or distributing your data. Nonetheless, despite regular inspections, full protection against all potential risks cannot be guaranteed.

Changes in the law or in our internal processes may require to amend this policy. In the event of any such changes, we will inform you about the changes before any new activities begin.

At EconomyBookings, we are committed to providing fast, efficient, and reliable customer service. To support this, we may use artificial intelligence (AI) technology during the initial stage of customer communication – for example, when you first contact us or when we reach out to you regarding your booking.

Purpose of the AI Assistance

• The AI is used only at the first touchpoint to recognise and categorise your inquiry or the reason for our call (for example: booking details, rental conditions, payment, cancellation, or technical issue).
• It helps to direct you to the most suitable specialist or department.
• It assists our team in improving response speed, accuracy, and overall service quality.

After this brief initial interaction, your inquiry or call will be handled directly by a human customer-support agent.

Information Processed by the AI

• The AI may ask for your name to personalise the conversation and ensure correct routing.
• The AI will not ask for or process your booking number, phone number, payment details, or any other personal or sensitive information.
• Any detailed information about your booking, payment, or account is collected only by authorised EconomyBookings representatives.

Outbound Calls

In certain cases, EconomyBookings may contact you by phone to provide important information about your car rental, booking status, or rental conditions.

During these outbound calls, the AI may assist only at the beginning of the conversation – for example, to greet you, confirm your name, and identify the purpose of the call – before connecting you with a customer-service agent.

Data Protection and Oversight

All AI-assisted communications comply with this Privacy Policy and applicable data-protection legislation, including the General Data Protection Regulation (GDPR).

Our AI systems operate under strict human supervision and do not make decisions that produce legal or similarly significant effects on you.

All communications are monitored to ensure fairness, transparency, and data security.

Your Choice

If you prefer not to interact with an AI system, you may request to speak directly with a human representative at any time.